Our story

Aurora Fitness was born from a deep love for the planet and a passion for exploring every corner of it.

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Our founder, Jamilla Lemans (born and raised in the Netherlands and residing in Curacao for over 10 years), has travelled around the world - hiking through lush forests, swimming and diving in turquoise oceans, climbing mountains at sunrise and walking through bustling cities and quiet villages alike. With every step, she fell more in love with the beauty of nature and the incredible diversity of landscapes, colors, and cultures that make our world so unique. 
But along the way, she also saw the impact that fast fashion and unsustainable choices were having on the environment she cherished so deeply. That's when the idea for Aurora Fitness was born: to create activewear that draws inspiration from nature but also helps protect it.

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Aurora Fitness sportswear was founded to offer a more conscious, sustainable choice - activewear designed for everyone, made to support both everyday movement and once-in-a-lifetime adventures. By combining high-performance, responsibly sourced materials (e.g. bamboo and recycled plastic bottles) with nature-inspired designs, we aim to help people feel connected, empowered, and grounded - whether they're chasing a sunrise, hitting the gym, or simply living their daily active lifestyle.

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We're here for the explorers, the movers, and the dreamers - for those who want to feel good in what they wear, and even better about the impact they're making.

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This is more than activewear. This is a movement for the planet, inspired by the planet.

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Our inspiration

At Aurora Fitness, our designs begin where nature's beauty unfolds - in the vibrant colors of a sunrise or sunset, the layered textures of a mountain trail, the fluid motion of ocean waves, and the quiet strength of a forest at dusk. Nature is our ultimate muse.

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From the bold hues of wildflowers to the soft gradients of twilight skies, we draw inspiration from every corner of the natural world. Each piece of our activewear is a tribute to these moments - the unexpected color combinations, organic patterns, and dynamic textures that remind us to move, breathe, and live fully.

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We believe fitness is for everyone, and so is feeling connected - to your body, your movement, and the world around you. Our mission is to design activewear that empowers you to express yourself with confidence, comfort, and color - wherever your journey takes you.

We want to create a community that shares this appreciation for the planet and that wants to help for our future generations to be able to continue enjoying what our beautiful planet has to offer by making sustainable choices.

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Let nature move you.

Let Aurora Fitness inspire you.